The Science

It's not what's on the label. It's what your body absorbs.

Most supplements fail somewhere on the journey between the bottle and your body. Every AIM formula is engineered for that journey.

Woman taking a supplement with a glass of water

From bottle to body — the whole journey in 30 seconds

1 Release

The tablet has to break down and dissolve. If it doesn't, nothing else matters.

2 Survive stomach acid

The harshest stretch of the trip.

⚠ Most brands fail here
3 Cross the intestinal wall

Only what crosses — or works in the gut — counts.

4 Go to work

Sleep, calm, digestion — the job it was sent to do.

Digestion and absorption happen in separate stages — nutrients must be broken down before the body can use them. NIDDK

The form decides how much arrives.

Same ingredient name on the label. Completely different amount reaching your body.

UNWIND — Magnesium Bisglycinate bottle

Magnesium

in UNWIND →
Oxide (most brands)
<4%
Bisglycinate (UNWIND)
80%+

absorbed · NIH ODS

FLORA — Pre + Probiotic bottle

Probiotic

in FLORA →
Lactobacillus (unprotected)
<1%
Bacillus Coagulans spore (FLORA)
>99%

survive stomach acid · PMC

Absorption can begin quickly — meaningful results take consistency. “Absorbed In Minutes” is not a promise that you will feel a result in minutes.

Two products. Two different destinations.

Woman sleeping deeply UNWIND bottle
Destination: your bloodstream

Magnesium must cross the intestinal wall. Once through, it works as a cofactor in 300+ enzyme systems — including the ones that run your wind-down.

🌙 Crosses the wall as Bisglycinate ⚡ Fuels 300+ enzyme systems 🧠 L-Theanine + Apigenin for calm & sleep onset
Explore UNWIND →
Woman enjoying a healthy breakfast FLORA bottle
Destination: your gut. It never needs to leave.

FLORA's job happens inside the digestive tract — three zones, three jobs.

Zone 1 · Upper tractBreak food down

Amylase, protease & bromelain get to work on your meal.

Zone 2 · In transitSurvive in spore armour

Bacillus Coagulans travels dormant — acid can't kill what's sealed.

Zone 3 · ColonFeed the ecosystem

FOS arrives intact and nourishes your resident good bacteria.

Explore FLORA →

Our evidence rules

Cited, or it doesn't ship.

Every bioavailability claim links to peer-reviewed research.

Strain and dose must match.

We don't borrow a species' reputation — evidence must match what's in the bottle.

A mechanism is not a promise.

We state what the evidence shows — and what it doesn't.

Sources we cite: NIDDK · NIH ODS · PMC · PubMed · Nature