Made to work together
Better Sleep starts with Better Absorption.
FLORA restores the gut that absorbs your vitamins and minerals — so UNWIND's magnesium, L-theanine and apigenin actually get absorbed and get to work for deeper sleep.
Form-First Formulation · Bioavailability-Cited Claims · FSSAI Lic 12722998000008
- Magnesium Bisglycinate
- Bacillus Coagulans
Form-First Formulation
Every product, every ingredient
3rd-Party NABL Lab Tested
No heavy metals · Full label transparency
Cofactors Included
B6 P-5-P, FOS, Apigenin — not just the headline ingredient
Bioavailability-Cited
Every claim has a peer-reviewed citation
Shop by Goal
What are you trying to fix?
The Supplement Industry's Sleight of Hand
Most supplements list the ingredient.
Almost none list the form.
Magnesium Oxide costs a tenth of Bisglycinate and absorbs at under 4%. Lactobacillus dies in stomach acid. The pill in the bottle is real. The molecule reaching your bloodstream often isn't.
- Magnesium Oxide — under 4% absorption.
- Lactobacillus probiotics — 99.9% killed in stomach acid.
The AIM Principle
We don't sell ingredients.
We sell forms.
Every AIM product names its molecular form on the front of the bottle. Bisglycinate. Bacillus Coagulans. The form is the product. The form is the proof.
- Chelated and spore-forming molecular forms only.
- Cofactors included — B6 P-5-P and Apigenin with magnesium, FOS with Bacillus.
- Bioavailability claims with peer-reviewed citations on every product page.
The AIM Lineup
One thesis. Two forms. Two products.
UNWIND Magnesium Complex
Cortisol depletes magnesium. UNWIND replaces it.
90 tabs · 30-day supply
₹1,199 one-time · ₹1,019/mo subscribe
Shop UNWIND →
FLORA Pre+Probiotic
Your last probiotic was dead before it reached your gut.
60 veg capsules · 30-day supply
₹1,199 one-time · ₹1,019/mo subscribe
Shop FLORA →What changes when you change the form.
Magnesium Bisglycinate absorption
vs <4% for Magnesium Oxide
Bacillus Coagulans survival in stomach acid
Lactobacillus: <1%
RDA of active Vitamin B6 (P-5-P)
in every UNWIND serving
Bioavailability comparisons cited from peer-reviewed studies. Citations on each product page. Individual results vary.
Featured Product · UNWIND
UNWIND — magnesium that actually replaces what cortisol takes.
Three tablets a day. 393 mg of elemental magnesium in chelated dual-form — Bisglycinate for cellular replenishment, Citrate for ATP and recovery. Plus the cofactors: L-Theanine for the cortisol axis, Apigenin for sleep onset, active B6 for transport. The form is dosed for the body that's depleted.
From ₹999 / month · Free shipping above ₹999
Explore UNWIND →We don't have advisors yet. But the form-first thesis isn't ours alone.
Independent voices on bioavailability and supplement form. None of these figures are AIM advisors. Each statement is sourced and linked.
Dr. Rhonda Patrick, PhD
Biomedical scientist · FoundMyFitness
"Organic magnesium salts such as citrate, glycinate, and taurate, known for their high bioavailability, effectively elevate plasma magnesium levels better than their inorganic counterparts like oxide and sulfate."
— FoundMyFitness on X, March 2024
Dr. Stacy Sims, PhD
Exercise physiologist · author, ROAR & Next Level
"Women have ~70–80% lower creatine stores than men and consume significantly less from diet. The form and timing of iron supplementation matter — the body absorbs iron better in the follicular phase, so daily-year-round iron is the wrong protocol."
— Public statements via Momentous & drstacysims.com
Dr. Mark Hyman, MD
Functional medicine · 14× NYT bestselling author
"Use bioavailable forms — pyridoxal-5-phosphate (P-5-P) for B6, methylated folate (5-MTHF), methylcobalamin for B12. Inactive forms make the body do conversion work that not everyone can do efficiently."
— drhyman.com — Pyridoxine P5P product page & supplement guide
Dr. Chris Masterjohn, PhD
Nutritional sciences · Chris Masterjohn LLC
"Cheaper supplements often contain vitamins in less-than-ideal forms that compromise bioavailability. The form a nutrient comes in significantly affects how — and whether — your body uses it."
— Chris Kresser RHR podcast interview
The figures above are not affiliated with AIM and have not endorsed our products. Each statement is a paraphrase of their public position, sourced and linked above. AIM's own Scientific Advisory Board is currently being recruited from Indian functional medicine practitioners — verified contributors will be added with written permission once contracts are signed.